Content That Connects | Emails & Customer Journeys
As a Marketing Content Manager and Copywriter, I bring 12+ years of professional experience in diverse roles. I’m enthusiastic about telling a company’s story through branding, well-executed campaigning, and a clearly recognizable voice.
Bringing Brands to Life Through Content Creation and Brand Building
Your brand has a story worth telling, and I specialize in crafting compelling narratives that make your audience take notice. From creating standout content to developing a cohesive brand identity, I help you leave a lasting impression beyond logos and taglines.
Content That Connects and Converts
Whether it’s a welcome email journey, blog post, social media campaign, or website copy, I create content that resonates with your audience and drives action. Every word, image, and strategy is designed to inspire engagement and loyalty.
- SEO-Optimized Copy to bring your brand to the forefront.
- Storytelling Expertise that turns your mission into a movement.
- Creative Campaigns that get people talking, sharing, and acting.
Brand Identity That Stands Out
Your brand is more than just a logo—it’s an experience. I help craft a consistent identity that reflects your values, captivates your audience, and builds trust.
- Comprehensive Brand Guidelines for a seamless experience across all channels.
- Develop a unique tone of voice and messaging that speaks directly to your audience.
- Translate your mission into visual and verbal elements that people remember.
Strategic Growth Through Engagement
I don’t just create content; I build communities. By leveraging data and analytics, I ensure every piece of content and branding effort serves a clear purpose—whether it’s growing your audience, building loyalty, or increasing conversions.
- Use customer insights to guide creative decisions.
- Develop multi-channel strategies to amplify your reach.
- Monitor and refine efforts with real-time analytics for measurable success.
Dynamic Emails That Resonate
Every email tells a story. I create responsive, eye-catching designs that captivate audiences and drive action. From personalized product recommendations powered by AI to dynamic content tailored to individual preferences, every message lands at just the right time, for just the right person.
- Custom Content Blocks for cohesive branding.
- A/B Testing to find what truly speaks to your audience.
- Real-time previews to ensure flawless delivery across devices.
Smart Segmentation, Smarter Results
Why talk to everyone when you can talk to the right ones? Using Salesforce’s powerful segmentation tools, I define target groups with precision—whether it’s by demographics, behaviors, or buying habits.
- Create custom Data Extensions for granular audience insights.
- Leverage filters and SQL queries for hyper-targeted messaging.
Automated Journeys, Personal Touch
Building lasting relationships means being there at every step. With Salesforce Marketing Cloud, I design automated customer journeys that nurture leads, convert prospects, and delight loyal customers.
- Seamlessly integrate transactional emails like confirmations and updates.
- Use Journey Builder to create multi-touch experiences tailored to individual interactions.
Actionable Insights, Measurable Success
Every campaign is a learning opportunity. I use in-depth analytics and tools like Einstein Engagement Scoring to refine strategies, improve engagement, and maximize ROI.
Whether you’re launching a bold new product or deepening connections with your existing customers, I craft email marketing strategies and journeys that leave a lasting impact. Let’s make your brand unforgettable.
Clever Girl Works 